eMarketer gathers facts and figures about the wireless market from all the leading research sources worldwide. These numbers are then analyzed and presented in side-by-side comparison charts along with insightful commentary to provide you with a true picture of the market.

Here’s a preview of what you’ll find in the North American Wireless Report.

Although adoption has become widespread only over the last few years, mobile phones are now a fact of life in many parts of the world, including North America. Today, mobile phone subscribers in North America are approaching 125 million, and the US is one of the largest wireless markets in the world.

Plagued by a lack of technology standards, the US market remains fragmented. But eMarketer analysts do see some bright spots of wireless opportunity: a growing user base of young people, and increasing corporate demand for telecommuter support. Still, the growth of wireless in North America is not expected to approach that of the markets in Asia and Europe.

The Report covers these issues and more:

• Demographics of wireless users
• Revenues for the sector
• Mobile internet usage
• The wireless in-vehicle (telematics) market
• Emerging technologies, including Bluetooth, wireless LAN, HomeRF, infrared, fixed wireless
• Lessons to be learned from wireless internet adoption in Japan and Europe
• Major North American carriers - and their 3G plans
• Other wireless devices: pagers and PDAs
• Capital investment in the wireless sector
• Case studies
• Glossary of terms and technology