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North American Wireless Report |
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:: Overview :: Table of Contents :: Buy Now
Publisher: eMarketer, Inc.
# of pages: 150 pgs 130 graphs
Publish date: August 2001
Price: $795
Table of Contents of Report:
The eMarketer Methodology: Making Sense of the Numbers 8
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The eMarketer Difference 8
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What Benefits Do eMarketer Reports Provide? 9
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I Overview 11
A. North American Technology Infrastructure 13
B. North American Mobile Phone Subscribers 15
C. Mobile Internet and mCommerce in North America 17
D. Drivers & Barriers to Wireless in North America 19
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II United States 21
A. Wireless Infrastructure 22
Wireless Generations 26
Incentives for Next-Generation Networks 27
Capital Investments 29
Cell Site Towers 30
Frequency Auctions 31
B. Carriers 32
Verizon 33
Cingular 35
AT&T 35
Sprint PCS 36
Nextel 37
ALLTEL 37
Voice Stream 38
C. Mobile Phones 38
Subscribers 38
Handsets 48
Usage and Demographics 51
D. Pagers 53
E. Personal Digital Assistants (PDAs) 56
User Demographics 58
F. Telemetry and Telematics 59
G. Emerging Technologies 65
The 2.5GHz Club: 802.11b, Bluetooth, & HomeRF 65
Bluetooth 68
Infrared (IR) 71
Fixed Wireless (FWA) 71
H. Wireless Internet and mCommerce 72
Wireless Internet Users 72
Usage 74
WAP (Wireless Access Protocol) 77
mCommerce 78
Mobile Messaging 85
Mobile Advertising 87
Wireless Finance 91
Mobile Entertainment 94
Mobile/Wireless Portals 95
I. Enterprise Sector 96
Security: A Barrier to Wireless in the Workspace 102
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III Canada 103
A. Infrastructure 104
Frequency Auctions 107
B. Carriers 107
Rogers AT&T 108
Bell Mobility 108
TELUS 109
Microcell 110
C. Mobile Phones 111
Subscribers 111
Revenues 111
Usage and Demographics 112
D. Other Devices 115
E. Wireless Internet and mCommerce 116
Usage and Demographics 117
mCommerce 119
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IV International Developments: Lessons to learn 121
A. Europe: Lessons Learned 123
Unified Standard Drives Greater Peer- to- Peer Communication 123
Receiving Party Pays Makes Services Less Attractive in N. America 124
WAP Has Not Had Users in Mind 124
Don’t Expect a Short-Term Return on 3G 124
Services Tailored to Handsets 125
B. Japan: Lessons Learned 125
Will i-Mode’s Success Translate to North America? 126
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V Glossary of Terms and Technology 129
A. Mobile Technology Generations 130
First Generation (1G) 130
Second Generation (2G) 130
Second and a Half Generation (2.5G) 132
Third Generation (3G) 133
B. Glossary 134
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Index of Charts 141
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